Offer Management Software for the retail industry
Gofrugal's offer management software helps you attract and retain customers with a wide range of offer programs.
Awards and accomplishments
Why do you need an offer management system?
Gain and retain customers
Offers help you attract customers to your store and entice them to shop with you. This retains loyal customers and contributes to repeat business
Liquidate non-moving stock
Running offers help to sell non-moving inventory in your store quickly before they expire, get damaged, which would otherwise remain dormant in your store
Improve cash flow
Attracting more customers with offers allows you to increase sales, reduce holding days, multiply inventory turns, and improve cash flow
Why choose Gofrugal's offer management platform?
Entice customers with an offer
of your choice
Nudge customers to shop with you by providing offers on bill value, specific items, and specific categories in the form of discount percentage, discount amount, free items, special prices, and bill-specific discounts.
Combine offers strategically
and sell fast
Combine offers on bills, items, and categories strategically based on your need and increase your sales. Provide offers in the form of discount percentage, discount amount, free item group, special prices, bill-specific discounts, and more.
Customize your offer based
on need
Build your own offer program with a set of rules and enjoy the flexibility to configure the offer either for all items in a group or based on the bill value for items in the group.
Create urgency and
sell more
Entice customers and influence them to shop with you quickly by running time-sensitive offers and offers based on specific conditions such as period-specific offers, happy hours, happy days, offers for first N customers, offers for the next shopping, and more.
Attract customers to your
store
Send credible business communications about offers to your customers on WhatsApp or SMS and nudge them to visit your store immediately. Send greetings, birthday and anniversary wishes, festival offers, and other promotional messages instantly.
Make informed decisions on
offers
Analyze the sales pattern and inventory liquidation after the offer period to make informed decisions on how offers have impacted your sales and revenue. Decide on further promotions based on the insights derived from data-driven analytical reports.
How offer management helps grow your retail business
Centralized offer management in a multi-outlet chain business helps control offers outlet-wise based on the need, customize the offer of your choice, combine the offers strategically, schedule them for a desired period, and enjoy complete freedom while you grow your business.
With centralized offer management, build brand credibility and provide a consistent brand experience across all outlets as you provide flexibility to customers to grab offers either from their nearest outlet or an outlet of their choice.
A few retail brands who grew their business with Gofrugal's offer management software
Hear from our customers
With Gofrugal's ERP, my inventory is always up-to-date, and reordering with the right suppliers happens automatically. I've never lost customers due to out-of-stock after implementing Gofrugal.
Mr. Arjun, Owner
Thayagam Shopping Mall
Repacking, accounting, reordering, and more are done easily. The 50+ built-in offer families and flexible offer customization is helpful to attract customers. Troubles in GST filing are resolved, and there are no CAs or accountants for tax filing now.
Mr. Haresh Bhanushali, Proprietor
Momaiya Low Price Supermarket
Gofrugal gave us the peace of mind that we longed for across 10 years. We were surprised to be equipped quickly and start billing on the same day of implementation. Tickets raised are handled immediately, and closed only after our satisfaction and acknowledgement.
Mr. Karthick Raja, Director
Kala stores
Overview of offer management
What is an offer?
An offer is a special concession on specific products or a set of products when customers buy from your store. It is an effective way to lure customers to your store and make them shop with you.
What is offer management?
Offer management is a business process used to create, assign, manage, and control offers across all your retail outlets efficiently and accurately as needed.
What are types of offers in retail?
There are a variety of offers that can be provided in a retail store. A few common offers are:
- Buy one get X free
- Buy X get one free
- Offers based on bill value
- Offers on items and categories
- Offers on the next bill
- Offers for the first N customers
- Festival or event offers
- Discount offers
What are some benefits of retail offer management?
Offer management in retail helps:
- Attract new customers to your store
- Influence existing customers to shop with you again
- Increase sales and cash flow
- Reduce inventory holding days and carrying costs
- Avoid loss due to item expiry or damage by selling items faster
- Increase brand awareness
What are notable features of offer management software?
Offer management systems have a wide range of features to attract customers and increase revenue. Some of them are:
- Allows you to run promotions on specific items and categories
- Helps you increase the average order value by providing offers on bill values
- Enables you to sell your products strategically with group offers, combo offers, and customized offers
- Empowers you to analyze sales improvement due to offers and make informed decisions
- Allows you to set specific rules and time periods and sell required products at the right time
- Helps you control the offer creation, assignment, and redemption centrally from one place
Can Gofrugal help run offers in a retail store?
Yes, Gofrugal's comprehensive offer management software allows you to attract and retain customers with a set of 75+ predefined offer families, and also provides you the flexibility to customize the offer of your choice based on your requirements.
How to experience
Gofrugal's retail software for your business
You can start using Gofrugal's retail software with a 30-day trial by clicking the link below