Is 2022 Independence Day Arriving Early for Indian Retailers?

Small retailers have started reaping benefits from the ONDC Network. The Minister of Commerce & Industry experienced it personally.

Yes. You read the title right. For every Indian Retailer who has been bound by the shackles of not being able to reach their customers because of major ecommerce platforms blocking the way, it is time to regain freedom and enjoy independence. Have you ever felt like losing your favorite customers recently due to the rise of online shopping? Is your orange candy jar full as your neighborhood kid does not turn up at your store anymore asking for that extra chocolate because her parents purchase everything from online platforms? Do you wish you could offer them more and show them that you are no less than the ecommerce platform that manipulates your customer’s shopping behavior? If your answer is yes, you have an option right before your eyes!

To help you join the league of online selling and expand your business, here comes the ONDC network. The ONDC network, one neutral, democratic, revolutionary leveler, often analogized with the UPI regarding the magnitude of change it can make, is set to be the future of Indian ecommerce.

However, why are we talking about this suddenly? Because Gofrugal and ONDC have achieved a remarkable milestone. Every major leap for change looks effortless. But there goes months and even years of effort to create it. It was one such moment not just for Gofrugal and ONDC on June 24, 2022 but also for the entire world of ecommerce when our Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, Mr. Piyush Goyal, visited Home Stock Super Market in Coimbatore, a Gofrugal seller to witness how ONDC network helps the small merchants personally.

Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, Mr. Piyush Goyal, visited Home Stock Super Market in Coimbatore and experienced the ONDC network initiative personally.

Okay, let me quickly rewind and give you a brief on ONDC network.

Okay, let me quickly rewind and give you a brief on ONDC.

What is the ONDC network?

ONDC network is a non-profit digital ecommerce junction for buyers and sellers to connect with associated logistics and service partners. The Government of India initiated it to provide an unparalleled monetary frame, audience scale, and autonomy in the ecommerce sector. Buyers can shop for groceries and food from a sea of sellers on everyday apps like Paytm, Pincode by Phonepe, Craftvilla, etc. Sellers get the biggest possible buyer audience without having to invest in digital marketing or worrying about logistics management. Robust cross-sectional transaction programming will lay the foundations for the seamless integration of Buyers, Retailers, and Logistics. Starting with the Retail and Restaurant sectors today, ONDC network will soon host the Wholesale, Food delivery, Mobility, Tourism, and Hospitality, Travel sectors.

Why ONDC network?

ONDC network, the market maker, was birthed to solve the challenges faced by independent small businesses in trading with ecommerce giants – posed by their hefty policies and grueling commission charges. ONDC network transcends this by charging you only the referral commission of 5% for finding your buyer. And that is 7 to 10 times less than the usual online-selling commission rate of 23% to 28% on the cart value. Along with this, ONDC network brings unmatched consumer reach by leveraging the consumer base of various everyday consumer apps like Paytm, Pincode, Craftsvilla, and many more!

So, let’s quickly go back to the event on June 24th 2022, and hear from Mr. Piyush Goyal about the benefits of ONDC network and why the Government of India is behind this initiative.

ONDC network will enable customers to engage with sellers of their choice seamlessly. The present ecommerce platforms are restrictive and favor products of the platform developers’ choice.

What’s in it for sellers?

The sellers are independent to decide if they will deliver or the network will deliver. When the sales increase for the seller, the seller will buy in bulk, and the price gets reduced for the buyer since the seller makes bulk purchases. As we advance, this initiative will create more job opportunities as the business of small retailers increases.

ONDC network will save the lives of people working in small stores. This is why ONDC is called a network and not a platform.

Hear it from your Kirana store peer on how ONDC network made him famous!

For mechanical engineer-turned-small-scale-retailer, Shantosh Kumar, owner of Home Stock Super Market, where Mr. Piyush Goyal personally experienced the ONDC initiative, says the most significant advantage is that despite being a modest neighborhood shopkeeper, he can still have a large customer base by onboarding to a single ONDC protocol compliant seller app like Gofrugal. A more extensive customer base will ultimately result in higher sales.

Mr. Shanthosh expresses how he had the knowledge to code and develop an app but did not have the financial resources to launch his own app. But now, with the ONDC network initiative, he has an online store and receives a minimum of five-ten orders daily (via the buyer app Paytm). Not just that, he revealed how the apartment residents where his store was located often ordered from big ecommerce players with an online platform to shop and deliver to home. But with Gofrugal ERP [ONDC protocol compliant] now, he not only sells offline to the residents but also delivers across the neighborhood with his online store in the past 10 days for about a 6 km radius. This has been possible only because of Gofrugal ERP being compliant with ONDC protocol.

Here’s why retailers have been approaching Gofrugal to board ONDC network:

As a technology partner and the front-runner in the field of ERP on ONDC network, you can join us to get the early bird perks. So, that’s Gofrugal’s role – Onboarding you to ONDC network by digitizing your store, inventory, and operations in a Frugal Way!

What do you get by joining Gofrugal to enter ONDC network? Plausibly everything! Our coming together is just the beginning. As a result of the integration, you will be part of an incredible omnichannel transformation into all possible platforms with one-time cataloging. Your customers can shop from your store on any channel, pay you from any channel, and you can deliver through any channel with channel-specific inventory and pricing. Your sales, accounts, and inventory data will be synchronized, and you can manage your business with insightful reports and dashboards.

“The consumer can change the default settings, for instance, to the best discount available, and then the results will be based on the best offers by a store, even if it’s far away,” shares Kumar Vembu to everyone curious about ONDC network and its benefits. He also promises how Gofrugal is ready to onboard sellers from 50+ cities to ONDC network.

Does this moment deserve a bar of chocolate? Of course, it does, and that is what our honorable minister did. He placed an order for chocolates from Home Stock Supermarket with the help of the new ONDC network, paid for it, and distributed it to everyone there!

For some time now, it has been the major ecommerce platforms defining the boundaries, policies, and functioning of the marketplace. And it’s time as a Retailer you break those boundaries and fly independent as high as our Indian flag.

If you want to read about more benefits of ONDC network, please check out our detailed blog – What is the ONDC network? Why choose the ONDC network over other ecommerce platforms?