New Horizon Media (aka) NHM – a Chennai based publishing house, has 5 outlets and is into the business of publishing, distributing and retailing books. They publish in multi – languages and multi-formats, providing readers with a spell-bounding experience. They sell books from many outlets and book exhibitions through the options of print, audio books, DVDs and more. Published over 1300 titles ( 80% fiction and 20% non- fiction ) across 3 languages, their catalog includes brand titles like Varam, Prodigy, Nalam, MiniMax, Oxygen Books and Indian writing.
NHM does more business in exhibitions by setting up temporary outlets for which they wanted a
- Comprehensive retail solution available on the cloud.
- Ability to do retail sales operations offline when they set up temporary shops in book exhibitions
- Easy to sync features when the system goes online
They needed analytics on customer’s purchase behavior, as they strongly believed that capturing such data is critical for the growth. Since those data give enormous insights to do specific promotions instead of mass- media promotions.
Here is where Gofrugal cloud POS comes into the picture. With Inventory, customer information, accounting, comprehensive business intelligence and more as a SaaS based hosted solution on the web allowed NHM to go live immediately and with simple fixed monthly cost. Our seamless online/offline sales – made their book exhibition sales faster, easier and accurate and most importantly it supported multi-location. Gofrugal made them to feel secure by allowing only authorized users to access the POS. Enhanced user adoption ensured improved ROI for them and our Assured 24*7 support gave them more confidence to them.
NHM
Mr. Satyanarayan founder of NHM sharing his words about Gofrugal Cloud SolutionWe wanted a comprehensive SaaS based retail POS solution that would have the ability to work both online and offline to cater to our specific needs. Gofrugal could provide this quickly and is also playing an active part in our technology vision towards moving this application towards smart phones and to our entire supply chain ecosystems.Thanks to Gofrugal